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How to Drive Traffic to Your Website | Lamar State SBDC

May
27
2026
Wed, May 27 11:30 AM to 1:00 PM
Topic: Marketing and Sales

Learn how to get your website in front of the right people and turn visits into real opportunities. We’ll cover simple ways to create useful content and how to have your business show up in search results. You'll walk away with a better understanding of how to drive steady, meaningful traffic to your website using approachable content, improved visibility, and simple engagement strategies that support ongoing business growth.

Highlights:

  • Identify what content to create based on what your customers are searching for
  • Use stories, photos, and updates to build interest
  • Choose the right platforms and stay consistent in a manageable way
  • Apply basic SEO and keyword tips to improve visibility

This session is intended for small business owners and solopreneurs who want to strengthen their online presence, improve discoverability on Google, and build the digital foundations needed to thrive online.

Speaker:

      Dani Nicholson, Founder, Lumiere Strategic Marketing

Special Instructions:

Lunch provided.


It is imperative to add centeric@ic.sbdc.uhbauer.org to your approved senders' list to be able to receive event confirmations and links.

Please Note:

  • Each person attending an event must have their own account. Multiple people may not register under one account.
  • The SBDC reserves the right to cancel a class for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur, we will use the email you provided to contact you.
  • Preregistration is highly recommended. If an event is canceled or postponed and you have not preregistered, we will not be able to contact you.
  • If you choose to register at the door, you will need your mobile device to complete your registration otherwise you will not be allowed to attend.
  • Satisfactory meeting room temperatures are difficult to maintain. Always bring a sweater or jacket to ensure comfort.
  • No children under the age of 16 are allowed in the workshop.
  • Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time.
  • Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the Lamar State College Port Arthur SBDC at (409) 984-6531 for accommodations, or if you have questions about this class.

Fee: No Cost

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Phone: 409-984-6531

Location

Port Arthur Public Library
4615 9th Ave, Port Arthur, TX 77642

SBDC SPONSORS:

Wallis Bank Logo Texas Capital Bank  Logo Amegy Bank Logo Stellar Bank Logo United Midwest Logo