Smart Marketing Made Simple: Content Strategy & Social Media - Part 2 | Fort Bend County SBDC

Consistent marketing becomes easier when you have a system in place. This hands-on workshop is designed to help small business owners turn their brand messaging into a practical and repeatable marketing strategy. Participants will learn how to create content pillars based on customer needs, develop a simple weekly posting structure, and confidently use social media platforms to connect with their audience. The session focuses on simplifying content creation, reducing overwhelm, and helping business owners build consistency without needing advanced marketing experience. Through guided exercises and real-world examples, attendees will leave with content ideas, draft posts, and a clearer plan for showing up online with confidence. Register today—spots are limited!

Highlights:

• Creating 3–5 content pillars for your business
• Turning customer pain points into content ideas
• Building a simple, repeatable weekly posting strategy
• Understanding what to post and how to stay consistent
• Building confidence using social media platforms effectively
• Creating engaging and audience-focused content
• Hands-on content planning and post drafting exercises

This session is intended for small business owners, entrepreneurs, and startups who want to simplify their content creation process, strengthen their social media presence, and confidently market their business online.

Speaker(s):

      Roshanda Luckey, Owner, The Brand-New Strategy

It is imperative to add centeric@ic.sbdc.uhbauer.org to your approved senders' list to be able to receive event confirmations and links.

Please Note:

• Each person attending an event must have their own account. Multiple people may not register under one account.
• The SBDC reserves the right to cancel a class for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur, we will use the email you provided to contact you.
• Preregistration is highly recommended. If an event is canceled or postponed and you have not preregistered, we will not be able to contact you.
• If you choose to register at the door, you will need your mobile device to complete your registration otherwise you will not be allowed to attend.
• Satisfactory meeting room temperatures are difficult to maintain. Always bring a sweater or jacket to ensure comfort.
• No children under the age of 16 are allowed in the workshop.
• Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time.
• Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the Fort Bend County SBDC at (713) 743-5550 for accommodations, or if you have questions about this class.