Smart Marketing Made Simple: Brand & Marketing Basics - Part 1 | Fort Bend County SBDC

Marketing starts with clarity. This hands-on workshop is designed to help small business owners build a strong marketing foundation by clearly defining who they are, who they serve, and how to communicate their value effectively. Participants will learn the fundamentals of how marketing works for small businesses, identify their ideal customer, and create messaging that connects with the right audience. Through guided exercises and practical discussion, attendees will leave with a clearer understanding of their brand identity and the confidence to communicate their business in a simple, authentic, and effective way. Register today—spots are limited!

Highlights:

• Defining your ideal customer and understanding their needs
• Identifying customer problems, desires, and pain points
• Drafting a simple and effective value proposition
• Clarifying your brand identity and messaging
• Understanding how marketing works for small businesses
• Creating 2–3 key marketing messages for your business
• Hands-on brand messaging activities and exercises

This session is intended for small business owners, entrepreneurs, and startups who want to build a stronger marketing foundation, better communicate their value, and gain clarity on how to position their business effectively.

Speaker(s):

      Ricardo Gattas-Moras, Owner, Poppy Marketing and Consulting

It is imperative to add centeric@ic.sbdc.uhbauer.org to your approved senders' list to be able to receive event confirmations and links.

Please Note:

• Each person attending an event must have their own account. Multiple people may not register under one account.
• The SBDC reserves the right to cancel a class for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur, we will use the email you provided to contact you.
• Preregistration is highly recommended. If an event is canceled or postponed and you have not preregistered, we will not be able to contact you.
• If you choose to register at the door, you will need your mobile device to complete your registration otherwise you will not be allowed to attend.
• Satisfactory meeting room temperatures are difficult to maintain. Always bring a sweater or jacket to ensure comfort.
• No children under the age of 16 are allowed in the workshop.
• Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time.
• Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the Fort Bend County SBDC at (713) 743-5550 for accommodations, or if you have questions about this class.