Live Webinar - Sales 101: Make Your Next Sale More Achievable

Learn how to improve your sales skills and make your first sale—or your next sale—more achievable!

Sales 101 is a four-week, interactive training series designed to help aspiring entrepreneurs develop the skills and strategies needed to successfully sell their products or services. Participants will assess their current sales abilities, evaluate the difficulty of the sales they are attempting to make, and identify practical ways to improve their chances of success.

Throughout the course, you'll learn how to find the right customers, understand their buying motivations, communicate your value, overcome objections, and make your sales assignments easier to accomplish. Each session combines instruction, discussion, and hands-on activities. Participants will also complete practical assignments between sessions, culminating in a personalized 90-Day Sales Action Plan.

Certificates of Completion will be awarded to participants who attend all four sessions and complete all required assignments.

Participants must attend all sessions, complete weekly homework, and actively engage in class discussions. Class sessions focus on group discussion and feedback rather than individual consultation or writing time.

This series will be held on Wednesdays, November 4, 11, 18, and 25, 2026.

Please be prepared to have your camera on and audio working. All sessions are recorded. Recordings are used internally to review and improve our programs, and access is limited to program staff. By joining a session, participants acknowledge that it will be recorded. If you have questions or concerns about recording, please contact us at v2vsbdc@cougarnet.uh.edu before the session.

Highlights:

• Assess Your Sales Readiness: Identify your current sales strengths and areas for improvement
• Evaluate Sales Assignment Difficulty: Understand what makes your particular sales challenge easy or difficult
• Identify Your Friction Gap: Discover the difference between your current sales capabilities and the demands of your sales assignment
• Develop Your Prospecting Strategy: Identify, locate, and reach customers who are a good fit for your offering
• Make Your Sales Easier: Learn how to redesign your sales approach, target customers, or offer to improve your chances of success
• Practice Objection Handling: Prepare responses to common customer questions and concerns
• Create Your 90-Day Sales Action Plan: Develop a practical roadmap for improving your skills and pursuing your next sale

This series is intended for startup entrepreneurs who have identified their target customers and completed initial customer discovery. Participants should have a product or service they intend to sell and be ready to begin developing and implementing a sales strategy.

Prerequisite: Customer discovery is expected before enrolling. If you have not completed customer discovery or are unfamiliar with the process, we recommend completing our Entrepreneurship 101 course first.

Whether you're preparing to make your first sale or struggling to make your next one, Sales 101 will help you develop the skills, confidence, and strategy to move forward.

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It is imperative to add centeric@ic.sbdc.uhbauer.org and no-reply@zoom.us to your approved senders' list to be able to receive event confirmations and links.

Your registration confirmation email will contain a link to join the webinar via Zoom. You must join the webinar series in Zoom using the same email address you used to register for this webinar series. If you experience any issues, please contact v2vsbdc@central.uh.edu for troubleshooting support.

Registration will close two business days prior to the start of the cohort.