Live Webinar - Smart Marketing Made Simple

In this results-focused live webinar, you’ll learn how to build a clear, revenue-driven marketing strategy aligned with your business goals and budget. Grounded in the 4 P’s of marketing and with a strong emphasis on promotion, this session provides a practical framework you can implement immediately. You’ll see how to define your value message, identify your target customers, craft effective calls to action, and determine how much to invest in marketing. Register now!

Highlights:

• How to generate revenue with your value message
• Setting a marketing budget
• Low-cost marketing strategies
• Key marketing principles to guide your business

This live webinar is intended for new and existing businesses who want to jump start their marketing efforts.

Speaker:

      Kim Way, Director, Houston Center SBDC

Kim is the Director of the Houston Small Business Development Center. She is a former small business owner and has 20 years of experience working in Corporate Brand Marketing. Prior to joining the SBDC, Kim & her husband co-owned three Jersey Mike’s franchised restaurants in the Houston area. She also spent 20 years working in brand marketing for several large food companies, including General Mills, The Hershey Company, and The Coca-Cola Company. Kim’s time as a small business owner gave her experience with lending, commercial leases, franchising, retail site selection, accounting & bookkeeping, and human resources management. She attended The University of Texas at Austin, where she received both her B.S. and MBA.

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