Live Webinar - Sales as a System: Guiding Customers from Awareness to Action

Sales is more than pitching a product or service—it’s the process of guiding people from awareness to trust, decision-making, and long-term engagement. By understanding the sales funnel and customer journey, business owners can view sales as an operational system that supports relationship-building, marketing strategy, customer experience, and ultimately, business growth. In this live webinar, you will learn how customers move through different stages of engagement and how to intentionally support that journey through intentional systems and strategic touchpoints.

Highlights:

• Understand the stages of the sales funnel and customer journey
• Learn how to identify gaps, friction points, and missed opportunities
• Explore strategies that move customers from awareness to action
• Reframe sales as a relationship-driven, operational system that creates value and trust

This live webinar is intended for early-stage and established business owners who want a clearer, more strategic approach to attracting, converting, and retaining customers while building sustainable systems for growth.

Speaker:

      Kayla Banda, Business Advisor, Portland Community College SBDC

It is imperative to add centeric@ic.sbdc.uhbauer.org and no-reply@zoom.us to your approved senders' list to be able to receive event confirmations and links.