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Live Webinar - Marketing by the Numbers: Building Realistic Revenue Projections

Jul
29
2026
Wed, Jul 29 1:00 PM to 2:00 PM
Online
Facilitated by Houston SBDC
Topic: Marketing and Sales

If you’re struggling to create realistic revenue projections, you’re not alone. Many business owners find it difficult to translate ideas, customer demand, pricing, and marketing efforts into realistic numbers. This live webinar will break down how to use market data and business strategy to build smarter, more defensible financial projections that support growth, funding opportunities, and long-term planning.

Highlights:

  • Learn how market research and marketing strategy impact sales forecasting and financial projections
  • Turn pricing, customer demand, and marketing efforts into realistic revenue assumptions
  • Understand how customer acquisition, conversion rates, and profitability connect to business growth
  • Build stronger, data-driven projections that support funding opportunities and long-term planning
  • Avoid common forecasting mistakes and understand what lenders look for in projections

This live webinar is designed for entrepreneurs and small business owners who want to better understand the relationship between marketing and financial strategy, so they can make more informed, data-driven business decisions.

Speaker:

      Danielle C. Martin, Founder, Smart Solution Consulting, LLC

Danielle C. Martin is a business consultant, funding strategist, and founder of Smart Solution Consulting, LLC. She specializes in helping entrepreneurs and small business owners prepare for and secure capital by strengthening their financial position, developing strategic business plans, and building lender-ready funding packages. Her expertise includes SBA loan preparation, financial documentation, feasibility planning, and capital readiness.


It is imperative to add centeric@ic.sbdc.uhbauer.org and no-reply@zoom.us to your approved senders' list to be able to receive event confirmations and links.


Fee: No Cost

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