AI-Powered Market Research and Business Planning | Houston Center SBDC

Imagine being able to analyze your market, evaluate competitors, and build a strategic plan all in a fraction of the time. In this hands-on session, you’ll learn how to use AI-powered research tools to quickly gather insights and turn them into clear, actionable business decisions. Walk away with practical methods to move from ideas to informed action with confidence.

Highlights:

• Learn how to structure effective research prompts for market and competitive analysis
• Identify and interpret AI-generated insights, including cited sources and reports
• Evaluate business opportunities using data-driven approaches
• Turn research findings into practical deliverables like pitch decks, one-pagers, or strategic plans
• Build a repeatable workflow for ongoing business research and planning

This session is ideal for small business owners and entrepreneurs who are ready to go beyond basic AI use and want to leverage AI research tools to support growth, funding preparation, or strategic decision-making.

Speaker:

      George Woodard, Marketing Operations Engineer | RevOps Specialist, eLsqrd Media Group

George Woodard is a Marketing Operations Engineer dedicated to fixing marketing and sales operations bottlenecks for small to mid-size companies so you can scale revenue without adding headcount. He’s done this by integrating your technologies into unified systems that generate clean data, automate insights, improve operations, and drive qualified conversions. So far, his work has contributed to $20M+ in client revenue, achieved over 2,300% sales growth, and reduced revenue operations costs by 40%.

Special Instructions:

This is a hands-on workshop with live demonstrations. Each participant will have a computer to work on during the workshop. Please do not bring your laptops as we cannot offer assistance using them.

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It is imperative to add centeric@ic.sbdc.uhbauer.org to your approved senders' list to be able to receive event confirmations and links.

Please Note:

• Each person attending an event must have their own account. Multiple people may not register under one account.
• The SBDC reserves the right to cancel a class for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur, we will use the email you provided to contact you.
• Preregistration is highly recommended. If an event is canceled or postponed and you have not preregistered, we will not be able to contact you.
• If you choose to register at the door, you will need your mobile device to complete your registration otherwise you will not be allowed to attend.
• Satisfactory meeting room temperatures are difficult to maintain. Always bring a sweater or jacket to ensure comfort.
• No children under the age of 16 are allowed in the workshop.
• Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time.
• Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UH SBDC at (713) 752-8488 for accommodations, or if you have questions about this class.