Live Webinar - Why Customers Choose You: Crafting Your Value Proposition

A strong value proposition helps customers quickly understand why they should choose your business over other options. It connects your products or services to the real problems, goals, and desires of your target audience—making your marketing, messaging, and sales efforts more effective and intentional. In this live webinar, you'll learn how to clearly articulate the value you provide, identify what sets you apart from competitors, and communicate your offerings in ways that resonate with ideal customers.

Highlights:

• Learn how to define and communicate your unique value
• Explore customer pain points, desired gains, and buying motivations
• Differentiate your business from competitors in a crowded market
• Practice using value proposition frameworks to strengthen messaging and positioning

This live webinar is intended for early-stage and established business owners who want to improve how they communicate their value, attract aligned customers, and strengthen their overall market positioning.

Speaker:

      Kayla Banda, Business Advisor, Marketing and Brand Strategist, and Author, Portland SBDC

Kayla Banda is a business advisor, marketing and brand strategist, and author whose work bridges creativity and strategy. She helps artists and entrepreneurs build confidence, clarity, and intention in their brands and businesses through practical frameworks and mindset shifts rooted in The Creator Role.

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