Live Webinar - GrowSmart™ Junior | Planning & Marketing Foundations

GrowSmart™ Junior is a four-week virtual cohort designed for intermediate-to-advanced entrepreneurs who want to sharpen their business direction and improve marketing execution. This cohort focuses on foundational growth planning and market-facing strategy—helping participants clarify mission and vision, identify growth strategies, strengthen competitive advantage, and make smarter pricing and marketing decisions. Participants leave with clear positioning and actionable next steps to drive growth.

This series will be held on Thursday, April 9, 16, 23, and 30, 2026.

Please be prepared to have your camera on and audio working.

Highlights:

• Clarify mission, vision, and core values to strengthen your business roadmap
• Identify growth strategies and avoid common scaling traps
• Build a smarter pricing strategy and understand how pricing impacts profitability
• Improve competitive advantage messaging with evidence-based differentiation
• Strengthen practical marketing thinking using real-world examples and learning loops

This cohort is geared to entrepreneurs and business owners who are beyond the idea stage and want structured support to improve planning, positioning, pricing, and marketing strategy to drive real growth.

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Our presentation team:

Robert Johnson, Director, Vision2Venture

Robert Johnson is the Director of the Vision2Venture (V2V) Program at the University of Houston Texas Gulf Coast SBDC Network, where he specializes in SBIR/STTR grant commercialization and supports early-stage entrepreneurs across the Texas Gulf Coast region. In 2023, he co-founded the Innov8 Hub program at the University of Houston Technology Bridge, which to date has helped over 50 startups advance deep technology commercialization. Beyond the University of Houston, during 2024-2025, Robert coached startup teams in the region that together secured over $5 million in SBIR/STTR funding.

An entrepreneur since 2006, Robert has successfully launched and managed multiple businesses, including two that have thrived for more than a decade. As the founding director of Vision2Venture, he is developing a cohort-based program that provides tailored education to address entrepreneurs' unique challenges. A certified Wendy Kennedy Inc. coach, Robert draws on over 20 years of experience in education to deliver practical, student-centered entrepreneurship programs that drive real-world results.

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It is imperative to add centeric@ic.sbdc.uhbauer.org and no-reply@zoom.us to your approved senders' list to be able to receive event confirmations and links.

Your registration confirmation email will contain a link to join the webinar via Zoom. You must join the webinar series in Zoom using the same email address you used to register for this webinar series. If you experience any issues, please contact v2vsbdc@central.uh.edu for troubleshooting support.

Registration will close two business days prior to the start of the cohort.