Live Webinar - GovStrategy: Designing Your Business for Government Contracting Success

The GovStrategy program, based on Wendy Kennedy's renowned "So What? Who Cares? Why You?" methodology, empowers entrepreneurs to design their businesses strategically for government contracting success. Through our immersive cohort experience, you'll learn to apply Kennedy's visual tools and frameworks to ideate, validate, and communicate your value proposition to government stakeholders. Gain the strategic insights and support needed to unlock the potential of government contracting for your business.

This series will be held on Wednesdays, April, 8, 15, 22, and 29, 2026.

Please be prepared to have your camera on and audio working.

Highlights:

• Apply Wendy Kennedy's proven "So What? Who Cares? Why You?" methodology to your government contracting strategy
• Ideate and refine your business model using visual tools and frameworks
• Validate your value proposition for government stakeholders *Communicate your unique capabilities and benefits effectively *Gain strategic clarity and confidence in pursuing government contracts

The GovStrategy program is designed for entrepreneurs, startups, and businesses across industries that are seeking to leverage government contracting opportunities. This cohort will provide you with the strategic tools and guidance needed to design your business for success in the government market. If you're ready to bring your solutions to the government sector and need a proven strategic approach, the GovStrategy program is for you.

Before attending the first class, you must read the following chapter and have the assignment completed. You should come to class with a completed napkin drawing and scoping tool. https://smallpdf.com/file#s=9baf7eb9-6439-4768-a896-921f1dd5d54b

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Our presentation team:

Robert Johnson, Director, Vision2Venture

Robert Johnson is the Director of the Vision2Venture (V2V) Program at the University of Houston Texas Gulf Coast SBDC Network, where he specializes in SBIR/STTR grant commercialization and supports early-stage entrepreneurs across the Texas Gulf Coast region. In 2023, he co-founded the Innov8 Hub program at the University of Houston Technology Bridge, which to date has helped over 50 startups advance deep technology commercialization. Beyond the University of Houston, during 2024-2025, Robert coached startup teams in the region that together secured over $5 million in SBIR/STTR funding.

An entrepreneur since 2006, Robert has successfully launched and managed multiple businesses, including two that have thrived for more than a decade. As the founding director of Vision2Venture, he is developing a cohort-based program that provides tailored education to address entrepreneurs' unique challenges. A certified Wendy Kennedy Inc. coach, Robert draws on over 20 years of experience in education to deliver practical, student-centered entrepreneurship programs that drive real-world results.

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It is imperative to add centeric@ic.sbdc.uhbauer.org and no-reply@zoom.us to your approved senders' list to be able to receive event confirmations and links.

Your registration confirmation email will contain a link to join the webinar via Zoom. You must join the webinar series in Zoom using the same email address you used to register for this webinar series. If you experience any issues, please contact v2vsbdc@central.uh.edu for troubleshooting support.

Registration will close two business days prior to the start of the cohort.